How to Pitch the Media for Your Nonprofit News is your guide to give you an edge when approaching the media about your company stories and events. Media coverage is important to grow your organization, build trust, and show your donors how their funds are being used. And you show how valuable your organization is in the community.
The do-it-yourself e-book workbook is designed specifically with nonprofits in mind. However, many of the tips for pitching journalists can apply equally to commercial businesses trying to strengthen their visibility, as well as individuals who desire to establish their credibility with their work and writing.
The workbook takes you through how to find your newsworthy stories, tips and questions to prepare your pitches, dos and don’ts when it comes to building media relations, and several bonus materials:
- An Editorial Calendar/Planner
- A PR Contact Log Template
- A PR Checklist
- A Simple Questionnaire Outline
While a few of these download templates can be purchased separately, they are all included with this workbook.
The workbook helps you take a deep dive into your organization and gets you to look beyond the surface to shape your stories into something unique that will intrigue journalists. The guide increases your confidence as you organize your ideas and know how to approach the media.
This is a simplified, do-it-yourself training complete with activity pages, Excel spreadsheets, and a guide to help you think beyond the basics and think strategically about your organization and your goals.
The 28-page workbook can be printed as many times as you need. Three of the bonuses – Simple Questionnaire Outline, Editorial Calendar, and PR Contact Log, are all interactive and/or online for ease.
Note: With your purchase of the workbook, you will receive a Certificate of Download for the Editorial Calendar/Planner and PR Contact Log Template if you prefer to use these as Google spreadsheets. Simply click the link in the Certificate of Download, then click "Make a copy" to add to your Google Docs file. Also included will be the Excel files if that is your preference.
Additional Note: The Editorial Calendar/Planner, PR Contact Log, and Simple Questionnaire Outline are all sold separately. You do not need to purchase them if you purchase this workbook.
